Articles That Address Common Business Situations

More than ninety individual articles organized by subject area and keyword are available for immediate download in Acrobat PDF format.

If you do not find an article on what you are looking for, consult our subject index to see whether it has been published in an issue of the Creative Business newsletter.

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Marketing/Sales Articles

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A Creative Person's Short Course In Marketing
$15.00
A Perspective on Marketing in a Recession (MS Word)
$10.00
Awards. How Important To Your Business?
$10.00
Cold Calling: Overcoming Your Reluctance
$20.00
Comparing In-House Pricing
$15.00
Competing In The Inter(tra)net Market
$15.00
Contract, Estimate, Letter of Agreement, or Proposal?
$20.00
Coping With Incompetent Clients
$15.00
Dealing With Those Very Opinionated Clients
$15.00
Exorcising The Fear Of Rejection
$15.00
Expand With Virtual or Contract Employees?
$15.00
Five Problem-Pricing Alternatives
$15.00
Going After Those Naming Projects
$10.00
Graphics Standards. Providing Them To Clients.
$20.00
Handling A Client's Creative Suggestions
$15.00
Handling Up-Front Pricing Inquiries
$10.00
Helping Clients Set a Literature Budget
$10.00
Hourly Billing Rates. What's The Current Range?
$15.00
How Many Concepts and Changes Are Included?
$10.00
How To Hire A Creative Supplier & Get Great Work
$15.00
Improving Your Presentation Closing Ratio
$15.00
Making The Concept Presentation
$15.00
Making The Portfolio Presentation
$15.00
Making The Process Presentation
$15.00
Markups-Why, When, Where, & How Much?
$15.00
Preparing Simple Marketing Plans for Clients
$10.00
Presentation Hostility. How To Overcome It.
$10.00
Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms
$15.00
Procedures for Enhancing Client Loyalty
$15.00
Promoting Your Business. What Works Best.
$15.00
Prospecting And Mining For Clients
$15.00
Referrals. What's Wrong And Right About Them.
$10.00
Resigning Projects And Clients With Dignity
$5.00
Responding to a Client's ROI Questions
$15.00
Sales & Marketing: When, Who & How Much
$15.00
Sales Help. When It Is Affordable, And Isn't
$15.00
Samples & Testimonials. Guidelines For Using.
$10.00
Scheduling: Avoiding Those Costly Miscues
$15.00
Selling and Conducting Communications Audits
$20.00
Selling Your Ideas Without Selling Your Soul
$10.00
Selling Your Own Products--A Practical Primer
$10.00
Should You or Should You Not Sell Printing?
$15.00
Specialization: The Arguments For And Against
$15.00
Strategies When Working Indirectly (Freelancing For Others)
$10.00
Tactics For Increased Competition
$10.00
Talent Reps. What You Need to Know About One.
$10.00
Value-based Pricing. Is It Possible?
$15.00
What Is It That Makes a Creative Firm an "Agency"?
$15.00

 
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