Top 10 Selling Articles

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1. Comparing In-House Pricing
2. A Better Way To Structure Your Firm?
3. Selling and Conducting Communications Audits
4. Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms
5. Retainers--Replying to Discount Requests by Offering Them
6. NEW: Copyright & File Ownership
7. Business Planning. The Exasperating Made Simple
8. Contract, Estimate, Letter of Agreement, or Proposal?
9. Dealing With Those Very Opinionated Clients
10. Awards. How Important To Your Business?

Tactics For Increased Competition
Article Details

A four-page article that describes the best ways to compete with just about any firm for just about any project. Four examples describe how to respond when the competitor is a larger firm, smaller firm, one with lower prices, or an in-house organization.

$10.00






Subject Area

Marketing

Keywords

Marketing/sales
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