Top 10 Selling Articles

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1. Comparing In-House Pricing
2. A Better Way To Structure Your Firm?
3. Selling and Conducting Communications Audits
4. Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms
5. Retainers--Replying to Discount Requests by Offering Them
6. NEW: Copyright & File Ownership
7. Business Planning. The Exasperating Made Simple
8. Contract, Estimate, Letter of Agreement, or Proposal?
9. Dealing With Those Very Opinionated Clients
10. Awards. How Important To Your Business?

What Is It That Makes a Creative Firm an "Agency"?
Article Details

A three-page article that defines terms, and covers the working procedure differences between firms that are project-oriented (e.g., design shops), and those that are process-oriented (e.g, advertising and PR shops). Includes a sample four-page agent agreement and a sample placement order.

$15.00






Subject Area

Marketing

Keywords

Business management; Marketing/sales; Presentations/proposals; Client service
Related Articles Contract, Estimate, Letter of Agreement, or Proposal?