Cold Calling: Overcoming Your Reluctance

Article Details

Cold calling--personally soliciting new business--is one of the most difficult aspects of marketing. Yet, it is often crucial to success. This six-page article is specifically written for cold calling prospective clients for creative services. It covers everything needed to make it easier and more successful: preparation, targeting (contact lists), tools (CRM software), actual prospecting scripts, scripts to counter negative responses, and text for follow-up letters.

Subject Area



Marketing/sales; Presentations/proposals; Promotion; Size/growth

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