Top 10 Selling Articles

Click on the name of an article to get more details about it, including an option to add it to your shopping cart.

1. Comparing In-House Pricing
2. A Better Way To Structure Your Firm?
3. Selling and Conducting Communications Audits
4. Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms
5. Retainers--Replying to Discount Requests by Offering Them
6. NEW: Copyright & File Ownership
7. Business Planning. The Exasperating Made Simple
8. Contract, Estimate, Letter of Agreement, or Proposal?
9. Dealing With Those Very Opinionated Clients
10. Awards. How Important To Your Business?

Graphics Standards. Providing Them To Clients.
Article Details

An eight-page article that discusses the importance of graphic standards materials in branding, and describes how to sell, price, develop, and format them. Includes two prospecting letter samples, two samples of standards manual pages, and a sample six-page proposal with pricing.

$20.00






Subject Area

Marketing

Keywords

Marketing/sales; Presentations/proposals; Pricing
Related Articles Selling and Conducting Communications Audits
Pricing Logos, Marks and Identities (Branding)
Value-based Pricing. Is It Possible?
Responding to a Client's ROI Questions