Top 10 Selling Articles

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1. Comparing In-House Pricing
2. A Better Way To Structure Your Firm?
3. Selling and Conducting Communications Audits
4. Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms
5. Retainers--Replying to Discount Requests by Offering Them
6. NEW: Copyright & File Ownership
7. Business Planning. The Exasperating Made Simple
8. Contract, Estimate, Letter of Agreement, or Proposal?
9. Dealing With Those Very Opinionated Clients
10. Awards. How Important To Your Business?

A Perspective on Marketing in a Recession (MS Word)
Article Details

A two-page letter explaining to clients why maintaining a near-normal level of marketing communications activity during a time of economic downturn is less costly in the long-run. Presented in editable MS Word .doc format.

$10.00






Subject Area

Marketing

Keywords

Marketing/sales; Promotion