2011 Billing Rate Survey
Article Details
How typical is your hourly billing rate? What effect as the business recession had? This five-page article will tell you. It reports on the findings of a survey conducted in August 2011 to over 2,500 creative firms of all sizes--single-person to dozens of employees. It provides average percentages for firms with fee income in six categories: 1) under $100k, 2) $100k to 250k, 3) $250k to $500k, 4) $500k to $1.5m, 5) $1.5m to $2.5m, and 6) over $2.5m. In addition, it provides data on client awareness and response to billing rates. The report also discusses the proper use of billing rates, provides interpretation of the data, notes the change in rates since the last Creative Business survey in 2007, and recommends a minimum rate necessary for a firm's long-term viability. (NOTE: This report is also in the September/October 2011 issues of Creative Business.)
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Marketing/sales; Pricing; Financial management; Surveys |
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