Sales Staffing Standards for Graphic Design & Creative Services Companies

Article Details

This 12-page .pdf booklet explains: how much time and resources a project-based creative firm should devote to sales activity ... the alternatives to sales staffing for smaller firms... when a firm becomes large enough to employ a dedicated salesperson ... what to look for when hiring ... the ratio of salespersons to creative staff ... the three different ways to compensate salespersons and the advantages and disadvantages of each ... and a principal's ongoing role in sales activity. (Also available as a Kindle e-book at

Subject Area


Hiring/terminating; Business management; Business planning; Marketing/sales; Personnel management; Presentations/proposals; Client service; Promotion