Retainers--Replying to Discount Requests by Offering Them

A four-page article that explains why "volume discounts" are uneconomic for a creative firm (lack of scale economies), and suggests a retainer instead. Includes retainer pros and cons, for both creative firm and client, and a sample retainer agreement.

$15.00

Subject Area	Pricing
Keywords	Client service; Pricing; Financial management
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