May/June 2018 issue

Newsletter Details

16 pages. Articles on: 1) Subcontracting to others, 2) justifying higher pricing, 3) disability insurance. Subscriber advice on: records retention,  A/E compensation, media make goods. copyright for overseas work,  employee sales commissions, piggy-backing on well-known promotion,  defining rush fees, copying a competitor's creative, and permission for showing creative. Management norm: increasing promotional response. Supplementary material: four downloadable forms.