2017 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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2017 Issues
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September/October 2017 issue
16 pages. Features articles on: 1) A case history detailing the crucial role cultures played when two firms merged, 2) using the traditional telephone in soliciting and follow-up marketing, including sample scripts, and 3) how understanding client procedure speeds-up getting paid. Advice on:client requests for exclusivity, marking up stock, limiting agreements, distant prospects, cash versus accrual accounting, adjusting invoices, using a non-compete, and budget inquiries. Management Benchmark on: the expiration date standard on estimates and proposals. Supplementary download: presentation and proposal follow-up material.

$15.00

August 2017 (special) issue: Avoiding Marketing's Seven Sins
12 pages. Explains the seven mistakes commonly made by creative firms--both single- and multi-person--and how to address them: 1) insufficient or no planning, 2) relying too heavily on referrals, 3) losing the benefits of continuity, 4) having unrealistic expectations, 5) distaste for the need to sell, 6) not customizing presentations, and 7) downplaying a presentation's close.

$10.00

July/August 2017 issue
16 pages. Articles on: 1) Our recent creative firm survey on employee benefits, 2) ten steps to qualify for Federal Government projects, 3) translating business-speak into reality, and 4) understanding three hidden client strategies. Advice on: saving an account, transferring files, travel expenses, interviewing employees, font usage, finding a rep, providing extras, charitable donations, presentation follow up, and combating late input. Management Benchmark on: checking your firm's current ratio. Supplementary downloads: client compliance letter.

$15.00

March/April 2017 issue
16 pages. Features articles on: 1) client wants versus needs, 2) employee freelancing guidelines, 3) addressing relationships that are too comfortable, 4) twenty client influencers. Advice on: new business targeting, clients gifted to you, a very slow employee, honoraria, kill fees, missing credit lines, ex-employee taking too much credit, and protocol for sending client press releases. Management tip: multiplier (markup) when billing outside help. Downloads: five supplementary articles and forms.

$15.00

May/June 2017 issue
16 pages. Articles on: 1) what makes a creative business long-term successful?, 2) how rewards can increase client diversity, 3) avoiding the second concept giveaway. Subscriber advice on: employee selling, invoicing a deceased client, LLC and S Corp pros and cons. firing an employee, copyright compliance, creative/media formulas, handling a budget problem, wasted presentations, revealing your sources, and showing others samples. Management norm: the crucial period of business development. Supplementary material: a downloadable article on retainers.

$15.00

April 2017 (special) issue: Hooking up with the right partner.
12 pages. Ever wonder if things would be better if you had a business partner? This issue explains partnering options, the good and not-so-good reasons, assessing partner compatibility, protecting your interests, making it work, and how to avoid why so many fail.

$15.00

January/February 2017 issue
16 pages. Features articles on: 1) exploring an outlet for your other talents, 2) recognizing the importance of nonverbal body language, and 3) updating operating agreements and bylaws, Management Benchmark on: how many employees per supervisor. Subscriber advice provided on: avoiding copyright infringement, handling typo mistakes, employee time sheets, rush approval protection, charging for planning, setting up an LLC or corporation, avoiding home tax depreciation payback.

$15.00