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The Business Side of Creativity
Here's What Readers Say About... The Creative Business Guide to Running a Graphic Design Business
The Business Side of Creativity
"I wish this had been available sooner. The real-world information
it contains took me years to learn by trial and error." Five StarsBill Speer General Manager, Output Technologies Graphic Resources Kansas City, MO
Average Customer Review Amazon.com |
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The Creative Business Guide to Running a Graphic Design Business The Creative Business Guide to Running a Graphic Design Business is a comprehensive management text. This 416-page volume covers all the issues facing twenty-first century design organizations. Over 11,000 copies have been sold. Contents include: SECTION I. ORGANIZATION. Establishing a solid foundation, structuring & facilities, and obtaining outside support services. SECTION II. PERSONNEL. Policies & procedures, hiring good staff, motivating, creative direction, and dismissing. SECTION III. MARKETING. Positioning the firm, promoting its services, and managing sales & sales personnel. SECTION IV. OPERATIONS. Pricing services, working with clients, growing the business, financial & profit benchmarks, maintaining personal balance, and valuation & cashing out. SECTION V. APPENDICES. Twenty-five management standards, six management case histories, and samples & forms. With its focus on the management of a multiperson organization, this book complements the best-seller The Business Side of Creativity described below. That book addresses freelancing, and the basics of pricing, selling, and running a small design or marketing communications business. Softbound. 416 pages. Order directly from Creative Business or booksellers. (Author: Cameron Foote. Publisher: W.W. Norton & Company. ISBN: 0-393-73077-8) Note: Many of the forms in The Creative Business Guide to Running a Graphic Design Business are available at Free Forms.
Prices are US$ and include shipping by USPS media post to United
States addresses, and to overseas addresses by air post.
The Business Side of Creativity is the authoritative guide for starting up and running a small graphic design or communications business. This 432-page best-seller, recently revised and brought up-to-date, covers everything in a practical, real-world manner. Over 30,000 copies have been sold. Contents include: SECTION I. ESTABLISHING A FREELANCE BUSINESS. What you need to know to start and run a single-person operation. Includes norms, standards, and appropriate expectations. SECTION II. PRICING, COLLECTING, & TAXATION. How to charge for time, prepare estimates, and keep more of what you make. Includes pricing and collecting benchmarks. SECTION III. SELLING & MARKETING. Where the opportunities are, portfolio preparation and presentation, and employing sales help. Includes how much to spend and what to expect. SECTION IV. RUNNING A MULTI-PERSON SHOP. Hiring staff, good management practices, systems procedures, and profitability. Includes key operating and performance ratios. SECTION IV. APPENDICES. Dozens of sample forms, procedures, and plans. With its focus on the basic essentials of running a creative business, this book complements The Creative Business Guide to Running a Graphic Design Business described above. Softbound. 432 pages. Order directly from Creative Business or booksellers. (Author: Cameron Foote. Publisher: W.W. Norton & Company. ISBN: 0-393-73207-X) Note: Many of the forms in The Business Side of Creativity are available at Free Forms.
Prices are US$ and include shipping by USPS media post to United
States addresses, and to overseas addresses by air post. For a description of the content click on the appropriate link below.
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