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AdviceIhaveaclientwhowantsalogothatwillbeafxedtotheirhardwareproduct.Itwillbesoldthroughabigboxchainofstores.Theyplantostartoutregionally.Ifsuccessfultheyx19llthengonationallyandmaybeeveninterna-tionally.Ix19mnotsurehowtopricethis.InotherwordshowcanIpriceinadvancewhenIdonx19tknowwhethertheproductwillhavearegionalnationalorinternationalpresenceThevalueofanybrandingcertainlyincreasesproportionatetoitsexposure.Andthepricefordevelopingitalsoincreasesifnotalwaysproportionately.Butthepriceisseldomdeterminedbymarketvalue.Foravarietyofreasonsitisverydif6culttousevalueasthepri-marybasisforpricingcreativework.Whatmakesbrandingeffortsmoreexpensivefornationallyorinterna-tionallyavailableprod-uctsisthetimeandeffortthatgoesintodevelop-mentbasedontheimportancetotheclient.Andthelaborratesofthe6rmdoingthedevel-oping.A6rmdevelopingsuchmaterialcanspendweeksresearchingwhateverycompetitorisdoingevaluatingtheenvironmentsinwhichtheproductwillbedis-playedorsolddoingtrademarksearchesandconsideringfuturevaria-tionsandlineextensions.Afterthiscomescre-ativedevelopmentandtryingoutvariouswaystodistinguishtheprod-uctatthesalelevelper-hapseveninvolvingfocusgroups.Allthisorlittleofitiswhybrandingprojectscanrunfromafewthou-sanddollarswellintothesix6gures.Thereforethepricinginprojectssuchasyourshastobebasedonhowmuchmoneytheclientiswillingtoinvestintheprocess.Explaintothemwhatyoucouldprovideatseveraldifferentpricepoints.Welandedanewclientwhoselawyerisincludingacontractclauserequiringthattheirrelativelysmalldepositbeputintoax1cClientTrustAccount.x1dInelevenyearsofbusi-nesswex19veneverbeenaskedtodothis.Itappearslikemaybeastandardpracticeoflawrms.Wex19veofferedthemseveralreferencesandcouldeasilyrefundpartorallofthedepositiftheydecidedthingswerenx19twork-ingout.ShouldweacquiesceIsitworththehassleWehavetoadmitthatwehaveneverrunintothiseither.Wepresumethatitisthelawyerwhowillbeholdingthemoneyintrustandthatnothingwouldhavetobesetup.Ifnotitisprobablynotworththehassle.Ifthelawyerwillbeholdingthemoneythearrangementwouldbenodifferentthandoingajobwithoutadeposit.Therearetworeasonsforaup-frontdepositwhichputtingthemoneyintoax1ctrustaccountx1dnegates.Oneisthatitprovidessomemeasureofprotectionagainstclientswholaterwonx19tpayordelaypayingforvariousreasons.Theotheristhatitmakesthejobmorecostlytopro-ducebecauseyouhavetoworklongeroffyourmoneysalariesover-headbeforegettingpaid.Alsobearinmindthatclientsandtheirlawyersthisconcernedoftenturnouttobedif6-culttodealwithonotherissuesaswell.Itusuallyindicatesaconfrontation-almindset.UpdateTurnsoutthataspecialx1ctrustaccountx1dwouldhavetobesetup.Afterdiscus-siontheclientx19slawyerwithdrewthecontractclause.Wex19vehadaclientforalmostayearandn-ishedalargewebpro-jectforthemafewmonthsago.Theyhaveongoingneedsbutwonx19tsignamainte-nanceretaineragree-mentwithus.Soourbestoptionhasbeenhourlybillingin15minuteincrementsforanyextrawork.Wex19veexplainedtothemnumeroustimesthatanytimewespendx14whetheritx19splanninge-mailsphonecallsmaterialsandsoforthx14iscon-sideredbillable.We10AllCreativeBusinesssubscriptionsincludeper-sonalbusinessadvice.Anytimeyouwantanoth-eropinionsendane-mailtomailcreativebusiness.com.Orifyoupreferyoucancallusweekdaysfrom9to3EasternTimeat1-617-451-0041.Weattempttoansweralle-mailswithinadayandtoreturnallcallsassoonaspossible.CreativeBusinessx14SeptemberOctober2011LOGOPRICINGTRUSTACCOUNTSWHATx19SBILLABLESTAFFPAYAWRITE-OFFTYPEFACETRADEMARKINGCONCEPTPRESENTATIONREDUCINGMEETINGTIME