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CdirectlyWeneedsomefeed-backonmanagingclientperceptionsafterlayingofftwopeoplebecauseoflackofwork.Bothwereinvolvedwithclientswhomightbeaskingabouttheminthefuture.WhatshouldwesayWedrathernotadmittolayoffs.C.T.CamdenNJYourpieceonclientfeedbackSeptemberOctober2007didntcoverwhatyoushoulddowhenaclientstopsusingyou.IusedtogetalotofadworkImacopywriterfromoneagencycreativedirec-torbutIhaventgot-tenanyworkfromhimnowinseveralmonths.ImwonderingifIshouldcallandaskwhy.OrwouldthatmaybecomeacrossthewrongwayG.C.WellesleyMAOneofourclientsisadivisionofalargecor-porationwhichhasanationalagencyofrecord.Thedivisionisnotrequiredtousetheagencybuthasworkedwiththemondevelopingabrandingcampaign.Weweretodothesupportingcol-lateralforit.Nowtheclienthasaskedustotaketheagencysconceptualaddirectionandexecuteitaswell.Theysaytheyliketheagencysconceptbutpreferworkingwithusoneverything.Dowhatyouwanttomakeitbettertheysaid.Weappreciatetheirvoteofcondenceandareexcitedaboutthechallengebutareabituneasy.Wewouldntwantaclienttotakeourconceptselse-whereforexecution.Wedactuallyprefertostartfromscratchbutthisisntwhattheywant.AnyadviceonhandlingthisC.P.AlexandriaVAWhatlegalobligationdowehavetoarchiveourelectroniclesAndshouldwenotifyclientsbeforeerasingthemsothattheyhavetheopportunitytoeitherpayforustocontinuetostorethemortakethemtostorethemselvesL.W.BedfordHillsNYBmoreimportantthisleavesmuchofthedevel-opmentworktostillbeexecuted.Iftheclientlikeswhattheyseedonthesitatetoaskforyournormalfeesforeverything.Justbecauseworkisdoneonspeculationdoesntmeanitisanylessvaluable.Ifyouneedacommonexamplethinkofdevel-opersbuildinghousesonspeculation.Theywould-ntdiscountthemjustbecausetheydidnthavebuyersalreadylinedupandwaiting.Weagreethatitisprobablybesttoavoidfulldisclosure.Butwealsobelieveyoushould-ntlieaboutwhathap-pened.WesuggestyouinformyourstafftorespondtoinquiriesthiswayWhenacallerasksforoneofthelaid-offstaffsimplysaySheheisnolongerwiththecom-pany.Newnameisnowhandlingherresponsibilities.WouldyouliketospeakwithherShouldthecallerwanttoknowwhysheisnttheretheresponseshouldbeWerecentlyrealignedmanyofourfunctionsinordertoserveourclientsevenmoreefficiently.Name12lefttopursueotheropportunitiesandnewnametookoverherfunctions.Handleanyinquiryabouthowtogetintouchwithindividualsonacase-by-casebasisdependingonthecaller.SafestresponseisImsorrybutImafraidthisispersonalinformationImnotatlibertytodivulge.Wedontthinkitisappropriateinmostsitu-ationstoaskwhyclientshaventbeensendingyouwork.Itisaprivatematterthathasthepotentialofembar-rassingthemandmak-ingyoulookneedyordependent.Wedohoweverthinkitisappropriatewhenthereisanoccasionsuchasatasocialgath-eringtoaskcasually.ForinstanceIvenoticedthatIhaventseenasmanyordersfromyourecentlyasinthepast.ArethingsjustslowernoworistheresomethingaboutmypastworkthatIshouldknowaboutItdependsonwhatyoumeanbyconcept.Manynationalorganiza-tionsespeciallyfranchis-ershaveconceptsdevel-opedbytheirnationalagencieswhicharethenmodiedandexecutedlocallybylocalagenciestolocalfranchiseerequirements.Examplesareautodealersandfastfoodoutlets.Itisanacceptedwayofdoingbusinesssoifthisiswhattheyreaskingforwedontseethatitwouldrustleanyfeathers.IfthisisnotthecasetheotheragencymightgetmiffedbuttheystillCreativeBusinessMarchApril2008donthaveanyrecourse.Aslongasyouaredoingworkattheclientsbehesttheirbeefiswiththemnotyou.Ifyoufeelthatyoumightoffendinuentialpeopleintheindustryaswouldbethecasewithanotherlocalagencywewouldletthemknowwhatyouaredoingasacourtesyandthatitwasspecicallyrequestedbytheclient.Otherwisewedjustgoahead.Theconceptmayhavebeendevelopedbysomeoneelsebutitbelongstotheclientanditistheircallonhowtoutilizeit.Thereisnolegalobligationthatweknowoftoretainelectronicproductionles.Thereisthoughfornancialrecordsuptosevenyearsinsomecases.Checkwithyouraccountantforspecifics.Giventhelowcostofstoragemediatodayweseenoreasonnottokeepfilesindefinitelyeventhoughtheresnoguaranteethatthemediawillbeaccessibleinthefuture.Wewouldnotprovideproductionfilestoanybutthemostimportantclients.