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Here's What Attendees of Recent Workshops Had to Say... "What a great session. Cam's years of experience and perspective
combined with the give and take of all the attendees made this
one the most worthwhile seminars I've ever attended."
"This is the first seminar to fully address all elements of the
designer/client relationship and how to nurture it. Cam Foote
has a vast amount of experience and his style, manner, and tone
are excellent."
"Cameron is knowledgeable and presents well, with interesting
insights and info. A small price to pay for this knowledge!"
"This seminar was valuable in both new ideas and inspiration to
do more marketing. I also gained a lot from hearing other design
firm owners' experiences." |
| Can't attend a Workshop or Roundtable? The Creative Business Guide to Running a Graphic Design Business and The Business Side of Creativity draw upon the experiences of hundreds of previous attendees. Each contains more than 400 pages of real-world business help. More... |
| The Creative Business newsletter, published ten times yearly, is the source of on-going business help for thousands of subscribers worldwide. Each subscriber also receives unlimited access to business advice and counseling by either telephone or e-mail. More... |
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For most graphic design firms, developing a steady stream of work,
month-in and month-out, is an ongoing problem. Word-of-mouth,
referrals, and occasional marketing are no longer enough in today's
sharply competitive business environment. Without regular and
consistent marketing, a firm often finds itself on a feast-or-famine
roller coaster at best; at worst, struggling for its very existence.
Today more than ever, there's a strong correlation between the
success of a design firm and the effectiveness of its marketing
efforts.
This seminar has a practical, real-world approach that's ideal for anyone who is unsure about his or her marketing ability, has had difficulty prospecting for new clients, needs to know more about hiring and motivating sales personnel, or has been less than successful in converting presentations into projects. Who should attend: Anyone responsible for building and sustaining a profitable level of business activity: principals, new business development personnel, account executives, and experienced freelancers. The instructor: Cameron S. Foote is founder and editor of Creative Business . He has thirty years of industry experience including stints at small and large agencies, as creative director for a Fortune 500 firm, and running his own business. He is the author of the design industry's two best-selling business books: The Business Side of Creativity (W. W. Norton, 1996) and The Creative Business Guide to Running A Graphic Design Firm (W. W. Norton, 2001). The venue: No workshops are scheduled at this time. How to enroll: This workshop is jointly sponsored by Creative Business and the Design Management Institute, which handles reservations. Price is $750 for non-subscribers, $600 for subscribers. Questions may be addressed directly to the instructor, Cam Foote, at 617-451-0041 or by e-mail.
Business Management Roundtables are weekend retreats jointly sponsored by Creative Business and the Design Management Institute. They provide a unique structure for addressing the business issues common to every creative firm. Participants meet for two days in an intense, no-holds-barred discussion group that explores issues critical to long-term success. Sessions are moderated by Cam Foote, editor of the Creative Business newsletter, who has over thirty years of varied business experience. Attendance is selective, limited to approximately a dozen principals/managers whose firms are not competitors, whose experience will benefit other attendees, and who are willing to share their firms' marketing, pricing, profit, salaries, and business plans with the other attendees. The value of Roundtable participation comes from seeing what similar firms are doing and being able to pick the brains of others who face the same challenges you face. The format -- critiquing and learning from others -- has been tested, refined, and enthusiastically endorsed by over a hundred participants of eleven previous Roundtables. Two all-day working sessions, a Friday night reception and dinner, and Saturday and Sunday lunches are included in the fee of $850; $1,600 for two from the same firm. ($800 and $1,500 respectively for CB subscribers and DMI members.) Accompanying spouses/significant others are invited at no charge to attend the Friday night reception and dinner, as well as all social functions. Business Management Roundtables are a unique opportunity to learn new ways to operate your business, make valuable contacts, and enjoy tax-deductible time away at a premier resort. (Add on days are available at reduced hotel rates.) Those considering attending should first review the following: FAQs Who should attend? Principals and managers of graphic design, interactive, branding/ID, advertising, public relations, and sales promotion companies. What is the size of firms that attend? In the past we have had firms as large as 70 employees and as small as two. Most typically, they are in the six- to fifteen-person range. What is required? You must be willing to share and discuss your firm's confidential business data with other participants. Click here to view the confidential data form you will be required to submit prior to attending. How will I know I won't be sharing my proprietary data with a competitor? Only one firm is accepted from a given market area. If another firm from that area also wants to attend, we will not allow it without the approval of the first to register. For firms with national markets, we ask that you inform us of any potential competitors. Attendees are admonished to treat the business data of other attendees as highly confidential. What is the agenda? We address the four areas that are crucial to business success-personnel, management, marketing, and finances. The extent of each is driven by the desires of the participants. Click here to see more about the agenda. Is a Roundtable all business? No. We allow time for socializing. There are two reasons: 1) much of the benefit comes from the contacts made, and 2) every Roundtable is held in a location that encourages spending some time relaxing. Should spouses/significant others come? We encourage it. They are welcome to join attendees at the Friday night dinner and reception at no charge. They also add balance to after-hours interaction. When/where will the next one be held? We try to hold two Roundtables a year, one in an East Coast location, one West Coast. The last Roundtable (#11) was held at the Sonesta Beach Hotel in Bermuda. The next Roundtable (#12) has not been scheduled. If you are interested in being on our contact list, please e-mail us or call 617-451-0041.
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